The Pros and Cons of Facebook Essay Example For Students

The Pros and Cons of Facebook Essay In the past, we had limited options to connect with people. Making a phone call or sending a text message seemed to be the most convenient ways to communicate. However, those ways of communication faced a major problem which is having a big family and a lot of friends. In 2004, 19 years old Harvard student named Mark Zuckerberg came up with an idea. He thought about the best possible way to keep all of his colleges in touch without wasting time and money. His creativity led to owning one of the biggest social media web sites in the world. That web called Facebook. According to Facebook’s most recent annual report, it hast over one billion active users. Not only that but, the company reported that there is over 600 million people who uses Facebook on the daily (Aaron Smith, 2012). After knowing the huge response that Facebook got, I will be discussing its Benefits and problems. Owning a business with over 600 million daily customers is every business owner’s dream. We will write a custom essay on The Pros and Cons of Facebook specifically for you for only $16.38 $13.9/page Order now However, that requires a gigantic amount of hard work. In other words, keeping a customer satisfied is almost as hard as gaining new customer if not harder and that is what Facebook managed to successfully do. What is on Facebook? Thomas Krivack answers this question in the article: Facebook 101: Ten Things You Need to Know about Facebook â€Å"Simply put, if people have an interest, it is part of Facebook. (Krivack, 2008)† whatever interest you have, there is always someone else who shares the same interest. Sharing your interest makes life more fun. If you are a new user, you can simply type a name of a TV show, game or certain cuisine that interests you and get back thousands of users who have the same interest. From there you can massage, friend or subscribe to the individuals that you like. The best part is users are sorted according to the network. Therefore, Facebook is your easy way to make friends if you are new in town or a freshman in collage. Facebook expands the idea of similar interest by having a feature called groups. That feature allows people to communicate and share ideas in a larger numbers without the need of being friends. In Facebook, you can find different types of groups with different approaches. That benefits the user. In other words, you can like and share different thoughts with multiple groups of people at the same time.

buy custom Cabanatuan essay

buy custom Cabanatuan essay This discussion deals about the raid in Cabanatuan where a joint operation by the American Forces took place to rescue the POWs among vast number of civilians who struggled during the Bataan Death March. There were thousands of American Troops who surrendered during the infamous battle which took place in Bataan. Many prisoners were detained at Cabanatuan prison camp and some were transferred to other places. There were about 500 American soldiers alongside Allied POW and Filipino civilians who were imprisoned. The POWs experienced the atrocities of the Japanese; they faced different kinds of torture which no one can imagine including the health condition and malnourishment they had experienced. When the Japanese heard about the return of Gen. Douglas MacArthur together with his forces, the prisoners feared for their life as there was a plan for mass execution. Sometime in January 27, 1945, the Sixth Army with its leaders set a plan with the Filipino guerillas to save the prisoners[1]. The plan was to travel behind Japanese lines. More than a hundred Ranger and Scouts as well as Filipino guerillas traveled for 30 miles just to reach the place without being noticed. It was nightfall when the group made a surprise attack with P-61 Black Widow[2] as their back-up to distract the Japanese. It only took 30 minutes to topple down the camp where vast number of Japanese troops got killed with only minimal casualties on the side of the penetrators. The POWs were rescued and sent back to their lines. The brutal and bitter experience of the prisoners in the hands of the Japanese were exposed which prompted Americans to fight back and end the Japanese brutality. Because of the heroic deeds of rescuers were given commendations by Gen. Douglas MacArthur duly recognized and honored by President Franklin D. Roosevelt. As a memoriam, a memorial was set right at the site where the event took to depict that memorable day in the lives of the prisoners. The event was portrayed in various films for the world to know of such tragic event. Had the operation failed, the Prisoners Of War in Cabanatuan Camp would have met a tragic death and more prisoners would have suffered in the hands of the Japanese[3]. It was during early month of December 7, 1941 when Pearl Harbor was attacked by the Japanese forces when the United States entered WWII and joined their Allied forces[4] to combat the fury of Axis powers[5]. Few hours after the bombing of Pearl Harbor in Hawaii, the Philippines were also attacked by the Japanese force. During that time, Gen. Douglas MacArthur was already based in Philippine Islands as a camouflage against the Japanese invasion. On March 12, 1942, General Douglas MacArthur with his selected officers was summoned by President Roosevelt on March 12, 1942. Leaving his men behind, he left in compliance to the presidents order with a promise to come back with reinforcements. About 72,000 soldiers consisting American and Filipino fought against the Japanese with obsolete weapon. Due to lack of supplies and afflicted with skin disease and malnutrition, they eventually renounced their defeat on April 9, 1942 to Japanese force during the Battle of Corregidor. These 72,000 sold iers among hundreds of civilians became captives and were forced to walk 60 miles going to Camp ODonnel now known at the death march[6]. There were approximately 20,000 prisoners who died due to illness, starvation, torture or execution. Only 52,000 survived when they reached the camp. The Japanese basically planned for lesser number of prisoners ranging from 10,000-25,000 but there were a devastating number of more than 72,000 prisoners with only two hospitals to accommodate them. Some were transferred to Cabanatuan prison camp. The POW camp was named Cabanatuan prison or Camp Pangatian derived from the nearby village with 50,000 locals. The camp was previously used by the Americans as Agricultural Station Department then it was converted to a training ground for Filipino army. When the Philippines were invaded by the Japanese, the camp was reconverted to accommodate the American POWs purposely to house the sick detainees. To give a birds-eye view, the camp was rectangular-shaped occupied 25 acres and separated by a roadway at the middle part. The other side was for the Japanese guards and the opposite side was barracks for prisoners and another section as their hospital. The hospital was named Zero Ward whereby the prisoners who are in their worst condition await on their death bed. Serious illnesses during that time were severe diarrhea and malaria. The camp was surrounded with 8 ft. high out of barbed wire and many pillbox bunkers. Overlooking the camp were 4-story towers for the guards. At the peak were 8,000 soldiers most of whom were American soldiers and other soldiers from other counties and civilians from UK, Norway and Netherlands which made it the Philippines biggest concentration camp. The number of prisoners dropped considerably when those were still fit and able to work where transported out of camp and were forced to do manual labor in other locations along the Philippine archipelago, Japan, Formosa as well as Manchuria. They were forced to work doing slave labor or work in Japanese weapon factory, unload ships as well repair airfields totally ignoring the Geneva Convention provisions. Those who were left inside the camp were provided meal provisions at least twice a day with steamed rice accompanied by fruits, soup and meat. To add to their provisions, the imprisoned soldiers smuggled food supplies by hiding it under their clothing during occasional trips going to Cabanatuan with consent from the Japanese. To prevent their valuables from confiscation such as jewelries, diaries or even food, they hide them inside their clothing, latrine or buried under the ground before the routine inspection approached. They gather foods in any way they can through stealing or by bribing the guards-on-duty, through gardening or hunt stray animals trapped inside the camp including rodents, snakes, ducks or even dogs. The Filipino subversive movement managed to collect and smuggled thousands of medicines called quinine tablets to the camp to cure malaria which had saved many lives inside the prison. Whenever a radio technician was called to have their radios fixed, he would take with him some spare parts. This allowed prisoners to listen to news as to developments in the outside world. When a group of prisoners from Corregidor came, some had hidden radio part safely tuck under their clothes which were reassembled later. The radios managed to receive US frequency which allowed the prisoners to listen over the radio and know about the condition of the war activities outside the camp. There was a camera smuggled and they used it to record the living condition inside the camp. There were several attempts to smuggle ammunitions and weapon devices to secure a handgun. Several attempts to escape were made for the whole duration inside the prison camp though all efforts were in vain. There was a failed at tempt wherein four soldiers escaped but were recaptured; all the prisoners were forced to look as they were beaten and forced to excavate their respective graves before they were executed. Afterwards, signs were posted warning that an equivalent of ten prisoners against one escapee would be executed for every attempt to escape. The living quarters of the prisoners were sub-divided into set of ten for every group so they could keep easily detect whenever one was missing. A week after, two American soldier made an attempt to escape. Because of this, the guards took ten prisoners and aligned them facing a fence, executed them as the others watched. The POWs were later permitted to construct septic systems as well as irrigation ditches inside the camp within the prisoners side. A small commissary within the site of the Japanese guards was accessible to sell immediate needs of the prisoners. Recreational activities were permitted for game matches. Likewise, a library room was allowed for reading books most of which came from the medical team from the Red Cross and watching movie films occasionally. A bulldog was reared by the prisoners to cheer them up. Each year during Christmas, the prisoners were allowed to receive presents from the Red Cross such as canned corned beef, coffee and cigars. Prisoners could send some postcards to their relatives though they were thoroughly checked.As the American forces were advancing, the Imperial Command of the Japanese gave instructions that all POWs who were physically fit be brought to Japan. In October 1944, more than 1,600 Japanese soldiers pulled out leaving behind those more than 500 POW s who were disabled sick and too weak to escape. By January 1945, all the Japanese troops pulled out from the Camp leaving behind the POWs with a warning at hand as to the outcome of any attempt done by them. The POWs were hesitant of course, having in mind that Japanese forces were not far away and that they were only looking for loopholes for any attempt to escape to give them enough reason to have the all executed before the Americans come to their rescue. The POWs were left unguarded but there were no attempts made. Instead, they went to the Guards side and ransacked their storage for food and other supplies. They were left alone for weeks aside from periodic stay of Japanese forces retreating from combat to rest and ask for provisions. A group would look for carabao to be slaughtered. The food they got from the other camp and animal meats helped the prisoners to gradually recover their strength and stamina. By middle of January, a vast number of Japanese forces came and sent ba ck the prisoners on the other side of the barracks. There were speculations for them to be executed sooner or later. By late October 1944, the US forces returned to the Philippines in Leyte as promised by General Douglas MacArthur himself. The Americans combined forces to set the plan for the invasion in Luzon. Philippine scouts gave information that the Japanese intended to have the POWs in Cabanatuan executed when the Americans would be approaching them. On December 14, 1944, the threats were actually done to approximately150 American soldiers who were captured by the Japanese captors in at Palawan Island. The American soldiers were gathered inside air raid shelters, closed, drenched with gasoline fuel and scorchedalive. The very troubling report was recounted by PFC Nielsen who was one of the survivors on the 7th day of January 1945. Gen. MacArthurs forces landed in Luzon and started their rapid advance. American USAFFE guerilla and senior chief, Major Bob Laphamand guerrilla leader in the person of Juan Pajota, considered to free the prisoners while theyre inside the camp but the question was how and where to hide them without getting caught in their unstable condition. On the other hand, Lt. Col. Bernard Anderson who was the guerilla leader not far from the camp suggested for them to cover the prisoners and guide them towards Debut Day covering 50 miles and transfer them via the 30 submarines but the plan disapproved by Gen. MacArthur for fear that the Japanese forces would only catch up and massacre them all. Likewise, they didnt have the submarines required. On the 26h of January 1945, Maj. Lapham traveled to the Sixth Army headquarters which was 30 miles away from his location and proposed to Lt. Gen. Walter Krueger intelligence Chief Col. Horton White to plan a rescue to free the estimated 500 prisoners at Cabanatuan camp before they could all be massacred by the Japanese. An estimated 100-300 inside the camp were sited, 1,000 along Cabu River on the northeast side and around 5,000 inside the city. Visual images of the camp were providedwhere surveillance images have been taken on January 19 but the first corps as estimated by White would not be available not later than January 31 or on the 1st of February but the most probable attempt would be on the 29th of January. The details were reported to Krueger by White and gave his order to proceed with the rescue plan. White coordinated with Mucci of 6th Ranger Battalion among three other lieutenants from Alamo Scouts of reconnaissance unit, for briefing. The rescue team consist fourteen Scouts by two teams, to depart 24 hours earlier as the advance party to do the surveillance. The major force covering 90 Rangers of Company C and 30 of Company F who would take their post 30 miles before the Japanese borderline, encircle the camp and kill the prison guards and bring back the prisoners to safety. The Americans forces would join the 80 Filipino guerrillas as their guide and join forces in rescuing the POWs. On the nightfall of January 26, the rangers focused on the visual images and communicated with the guerilla intelligence inside the prison. The 2 five-man team Alamo Scouts headed by 1st Lieutenants William Nellist together with Thomas Rounsaville, left the place at Guimba and took off around 19:00 and penetrated behind the enemy line by doing the long walk in an attempt to have a surveillance of the target area. They were loaded withh .45 pistols, 3 grenades, carbines, knives and extra ammo. The following day, the Scouts coordinated with Filipino guerilla units at Platero about 2 miles on the northern part of the prisoners camp.On the other hand, all Rangers were all loaded with different Thompson Garand rifles, submachine guns, BARs, hand grenades, pistols, knives, and extra ammos including bazookas. Volunteers from 832nd Battalion Signal Service composed of four combat photographers and armed with pistols joined each of the teams to cover the said rescue for documentation as suggested by Mucci. The Medical team headed by surgeon Capt. Jimmy Fisher also carried individual pistols or carbines despite the restrictions to carry firearms by medical personnel under the Geneva Convention provisions. Radio outpost to keep track between the penetrating group and main command was set at Guimba. Two radios were on standby on purpose for asking aircraft support only in case large Jap anese forces are encountered on the process or in case of last-minute alterations of the plan and an off friendly fire to be made by the American aircraft. In late January 28, 1945, Mucci among other reinforcement were121 Rangers under the command of Capt. Prince travelled for 60 miles on their way to Guimbabefore going through the Japanese lines duly guided by Filipino guerillas. The Rangers traveled by foot along wide grasslands to evade from Japanese patrol. Other guerrillas used muzzling dogs as well as caged chickens to cover any sounds made by traveling group. There was a situation when the Rangers almost got caught when the Japanese tank was patrolling along the highway when they were following a narrow path near the road. The group stopped at Balincarin which is situated on the northern part about 5 miles away from the Japanese camp. The next day, Mucci coordinated with Nellist along with Rounsaville to conduct reconnaissance before that night and reported that the territory surrounding the camp that would make them as an easy target in the eyes of the enemy. Mucci also communicated with Capt. Juan Pajota, a USAFFE guerilla with 200 men. His knowledge about the activities of the enemy and geographical location of the place were vital information that he had to postpone the planned attack that night. He informed Mucci that his group had been observing the activities of no less than 1,000 Japanese soldiers encamped across Cabu River over a hundred yards near the prison camp. He further confirmed that around 7,000 Japanese troops were posted within Cabanatuan City just miles away. With the American forces stationed along the southwest, the Japanese division retreating towards the north road near the camp was visible. It would therefore be much safer to let the division pass than face them. Mucci took the advice of Pajota and suspended the proposed plan round the clock. He then notified the 6th Army Headquarters of the situation via radio to be on alert with orders to observe and gather more information surrounding the camp. The raid took place on January 30. Outcome and historical significance The raid in Cabanatuan was very significant and it was considered as a great accomplishment for the Americans and the Filipinos. 489 Prisoners of War were set free with other 33 civilians with a total of 492 Americans, 23 British, 3 Dutch, 2 Norwegians, 1 Canadian and 1 Filipino. The rescue paved the way for the prisoners to tell the whole world of the Bataan and Corregidor atrocities by the Japanese forces which had sparked a new upsurge to resolve the issue against Japan. The Alamo Scouts and the Air Force alongside the two great pilots, Capt. Kenneth R. Schrieber and Lt. Bonnie B. Rucks who maneuvered the plane that flew so low were incredible and heroic. An estimated number of 530 to 1,000 Japanese were killed during the assault. Fisher was among those who were fatally wounded. Mucci had ordered to build an air strip next to Plateros to transport Fisher to get immediate medical attention but he succumbs the following day. His last words were Good luck on the way out. The other Ranger killed was Sweezy who got struck by 2 rounds of friendly fire, 20 of Pajotas guerillas were wounded as well as 2 Rangers and 2 Scouts. Fisher and Sweezy were sent to their final resting place at Manila National Cemetery. Most American prisoners were immediately flown to the United States those who were too weak to travel remained to recuperate at American hospitals. On February 11, 1945, 280 POWs were sent off aboard USS General A. E. Anderson bound for San Francisco thru channel Hollandia and New Guinea. The ship arrived safely in San Francisco Bay on March 8, 1945 MacArthur spoke about the raid. He said No incident of the campaign in the Pacific has given me such satisfaction as the release of the POWs at Cabanatuan. The mission was brilliantly successful Awards were presented by General Douglas MacArthur to those who took part during the raid on March 3, 1945. Mucci and Prince both got Distinguished Service Crosses. Mucci got promoted to colonel with the 1st Regiment of the 6rh Infantry Division under his command. All other selected officers received Silver Stars and the rest of American enlisted men as well as the Filipino guerilla officers got Bronze Stars. Nellist, Rousanville with other 12 Scouts got Presidential Unit Citations. By late 1945, the bodies of those who died at the camp were rightfully exhumed and transferred to respective cemeteries. The land was later donated by the Philippine government and was created as a memorial in late 1990s. The Cabanatuan Camp site is now a park with a memorial wall bearing the names of the late 2,656 American prisoners. Former American POWs and veterans helped finance the project and maintained by the American Battle Monuments Commission. Pres. Ronal Reagan designated April 12, 1982 as American Salute to Cabanatuan Prisoner of War Memorial Day through a joint resolution by Congress. A hospital was also named after guerilla leader Eduardo Joson situated at Cabanatuan City. Bob Lapham managed to write a book about their actual undercover activities and various guerilla operations. Buy custom Cabanatuan essay

Secure and Sure

Secure and Sure Secure and Sure Secure and Sure By Mark Nichol Secure and sure, along with a handful of other words originating from those terms, share an etymology. These words are listed and defined in this post. The parent word is the Latin adjective securus, meaning â€Å"free from care or danger.† (The first element, se, means â€Å"free from† and is seen in secret, and the second is a form of cura, which means â€Å"care† and is the source of cure.) Secure is both an adjective meaning â€Å"safe† or â€Å"fixed in position† and a verb meaning â€Å"to make safe or fixed.† The noun form is security, extending in meaning to refer to a financial asset or document. The antonymic forms are insecure and insecurity, which also pertain to self-doubt; secure and security are also used in psychological contexts. Sure, from securus by way of Old French, means â€Å"confident,† â€Å"firm,† or â€Å"reliable† or, informally, is a substitute for certainly or â€Å"don’t mention it† in response to a request or an expression of gratitude; the antonym, in the more formal senses, is unsure. Idioms with sure as a foundation include â€Å"for sure† (â€Å"certainly† or â€Å"without a doubt†) â€Å"sure enough† (â€Å"certainly†), â€Å"sure-footed† (â€Å"confident in movement†), â€Å"sure thing† (â€Å"certainly†), and â€Å"to be sure† (â€Å"admittedly†). â€Å"Sure thing† is also an idiomatic noun phrase pertaining to someone or something that is certain to succeed; the phrase â€Å"sure bet† is synonymous. A surety is a guarantee, and insurance refers to a guarantee of protection or safety. Assurance can also refer to a guarantee (including, in British English, what is referred to in American English as insurance in the sense of a contract guaranteeing protection against loss), but it also pertains to security or to confidence (as well as overconfidence). The noun ensurance is obsolete. Although there is some overlap in the meanings of these words’ verb forms, most writers observe the following distinctions: to assure is to convince, to ensure is to guarantee, and to insure is to make certain or safe. Meanwhile, reassure means â€Å"assure again† or â€Å"restore confidence,† while reinsure means â€Å"insure again†; there is no equivalent prefixed form of ensure. Similarly, one can be (better yet, remain) unassured and can be or remain uninsured, but unensured is rare. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:5 Uses of InfinitivesUse a Dash for Number RangesHonorary vs. Honourary

Retail marketing strategy Essay Example | Topics and Well Written Essays - 2000 words

Retail marketing strategy - Essay Example The entrepreneurs behind these ventures risk their capital, invest their time and make a living by offering consumers something they need or want. Most retailing involves buying merchandise or a service from a manufacturer, wholesaler, agent, importer or other retailer and selling it to consumers for their personal use. The price charged for the goods or services covers the retailer's expenses and includes a profit. Each year, this vital sector of the UK economy accounts for about 08 percent of our gross national product--more than $1 billion.. Most are store retailers, though there are other types of enterprises--such as e-commerce, mail order, automatic-merchandising (vending) machines, direct retailing (door-to-door and home party sales), and service providers. There are a considerable number of commentaries on the changing food retailing sector in UK. The sector is seen as being at the fore front of change and the leading food retailers are amongst the largest companies. Growing concentration in the economy has been associated with the increasing power of multiple retailers and a decline in the strength of the co-operatives and independents. The rise of the multiple retailers particularly through economies of scale and replication has produced a situation where only a handful of companies dominate food retailing. Currently the leading food retailers are Sainsbury and Tesco with Safeway in third place.

Cap task#3c Term Paper Example | Topics and Well Written Essays - 5000 words - 1

Cap task#3c - Term Paper Example It is therefore very important for the hospital management to consider introduction of an image segmentation facility to help with early warning of breast cancer, because this is literary the key to improve breast cancer diagnosis in the hospital. Image segmentation use contours or the region they are position on to find the features of an image. One of the most common screening methods used by radiologists in analysis of the mammograms is X-ray mammography. This technique is very importance in detection of the presence or absence of lesions from the mammograms (Stems, 1996). It is, however, becomes extremely difficult to detect breast cancer during its early stages because its presence is especially restrained and unsteady. As such, if only experiences are diagnosed, radiologists and doctors can easily fail to detect the presence of abnormality. Having said that, the doctors and radiologists can rely on computer aided screening technology to get a more effective and reliable diagnosis (Sheng, Hong and Enmin, 2011). The aim of having such a computer aided imaging technique is to ensure an accurate segmentation of medical images. This process involves use of different criteria to segment different areas of an image (Chang and Teng, 2007). Use of mammography images in breast cancer image segmentation is a tasking procedure tho ugh its accuracy is essential for screening of tumors as well as classification of tissue for early discovery of breast abnormalities. Although it is not perfect, mammography imaging is recommended for this project because of it is essentially the most efficient imaging method (Guido and Nico, 1999). For women without symptoms, Mammography imaging is believed to detect between 80% and 90% of the breast cancer. A precise image segmentation of the mammography images is very crucial for a computer aided equipment to perform accurate diagnosis. The type of the equipment used is one of

Pacific Healthcare Essay Example for Free

Pacific Healthcare Essay He now has the opportunity to authorize the use of any X ray film other than Kodak. An investigation was complete in where Mr. Rubble had a reason to believe that the current Kodak price was above that of possible competition. There was an existing agreement with Kodak calls for furnishing X ray equipment along with maintenance and service, at a considerable discount for using Kodak as a single supplier of the X ray film. Kodak refused to provide those services if they were not their only source for X ray film. II. Major Problem Kodak has been Pacific HealthCare’s main supplier for X ray film. Now that Mr. Howell has pasted it is Mr. Rubbles’ responsibility to either decide to keep the Kodak for the X ray film or change to a different X ray film supplier. What needs to be kept in mind is that Kodak was also offering Pacific Healthcare discounts for furnishing X ray equipment along with maintenance and service. This was all because they were their only X ray film supplier. If Pacific Healthcare switches to a different X ray film supplier they will lose those discounts. Obtaining the highest quality with the best service at the lowest price is Pacific Healthcare’s supply strategy for medical supplies. Their objective is to find a single source supplier for a one year contract. III. Possible Solutions A. There are four other companies that make X ray films DuPont, Agfa, Fugi, and 3M. The quality of DuPont and Agfa are consistent with Kodak. Mr. Rubble can choose to go with DuPont since it holds the standard of Kodak and cost less than Agfa. The price of DuPont $1. 50 per sheet of X ray film. B. There are four other companies that make X ray films DuPont, Agfa, Fugi, and 3M. The quality of DuPont and Agfa are consistent with Kodak. Mr. Rubble can choose to go with Agfa since it holds the standard of Kodak. The only real issue I see here is that there is another company that makes the same quality of X ray film than both Kodak and Agfa. DuPont make the same quality of film for a lower price. The price of Agfa is $1. 58 per sheet of X ray film and DuPont offers it for $1. 50 per sheet. C. Mr. Rubbles can choose to stay with Kodak. The price for Kodak is higher than the other competition but they give Pacific Healthcare discounts on other services. Kodak furnishes Pacific Healthcare with X ray equipment, along with maintenance and services at a substantial discount for using Kodak as a single supplier for X ray film. I have found three issues with this possible solution. One, I do not know how much of a discount they are getting for the X ray equipment, along with the maintenance and services they are receiving from Kodak. With that I also need to know how much the competitors are willing to give Pacific Healthcare for those additional services that Kodak is offering to them. Last, but not least there are other competitors that are at a lower price range with the same quality as Kodak. DuPont offers their X ray film for $1. 50 per sheet and Agfa offers theirs at $1. 8 per sheet. Kodak is charging Pacific Healthcare $1. 80 per sheet of X ray film. With this solution we have to keep in mind that Pacific Healthcare uses approximately 1,500 sheets of X ray film per day. That is approximately $2,700 per day. If Mr. Rubbles chooses to go with DuPont which is the same quality as Kodak that would be approximately $2,250 per day. By choosing DuPont Pacific Healthcare with be saving about $450 a day. That is $3,150 per week and $12,600 a month by switching to DuPont. That is a huge saving for Pacific Healthcare. Pacific Healthcare can save money as well as keeping the same high quality as Kodak. IV. Choice and Rationale After reviewing all of the possible choices I chose to go with choice A. I chose A, because it saves Pacific Healthcare a lot of money as discussed in choice C. By choosing DuPont the company would save $450 a day compared to Kodak. That is $3,150 per week of savings and $12,600 a month by switching to DuPont. Also in choosing Agfa which is the same quality as Kodak, Pacific Healthcare would save $330. Keep in mind that Agfa and DuPont have the same quality as Kodak. Why choose Agfa over DuPont if they have the same quality of X ray film? That is why I chose DuPont. It is a smart solution, because it saves Pacific Healthcare money while also keeping the same quality as Kodak. Moving on two the other choices Mr. Rubble has. In the beginning I mentioned that there were four competitors that offered X ray films at a much lower rate than Kodak. The competitors were Agfa, DuPont, Fugi, and 3M. I have discussed Agfa and DuPont. The reason for not adding Fugi and 3M to my possible solutions is because Pacific Health care wanted to keep the same high quality in X ray film. Even though Fugi and 3M met minimum requirement they were thought of as having lower quality. Pacific Healthcare was looking for obtaining the highest quality with the best service at the lowest overall cost. To me they did not meet the requirement of Pacific HealthCare’s goal. V. Implementation I would let Pacific Healthcare know of my overall decision. In this brief, I would brief all my possible choices I had and why I chose to go with my choice. If we are in agreement my next step would be to contact DuPont and request their service for X ray film. From there I would let Kodak know that we appreciate their business, but we no longer are in need of their X ray film service. Of course I would make sure that DuPont has agree to be our single source supplier for X ray film prior to finishing the contract with Kodak. Appendix A What alternatives should Barney Rubbles consider when addressing the problem? Barry Rubbles should consider the high quality that Pacific Healthcare would like to keep as well as the best service with overall lower cost. He should consider which one would give the overall high quality as well as trying to save money. Should Pacific’s’ supply policies allow for any medical staff personnel to control sourcing decisions? In my personal opinion no, because they may not have the proper training or know what the companies needs are. I would like the professionals handle that. This case does not show a good example, because Mr. Howell chose the highest competitor. I would definitely have had both Mr. Howell and Mr. Rubbles work together. Sometimes one may come up with a different solution. What are the advantages and disadvantages of staying with Kodak—or changing suppliers? How would you evaluate these? If the Pacific Healthcare would stay with Kodak they could keep receiving their discount for the other services that Kodak provides. This includes the X ray equipment, maintenance and, service for being their only source for X ray film. Like previously stated, I am not sure exactly how much that discount was. Nor did I know how much the competitors were willing to give those services to Pacific Healthcare. With changing suppliers Pacific Healthcare would definitely save a lot of money. This would include changing to DuPont or Agfa. With DuPont the company would save $450 a day and by switching to Agfa the company would save $330 a day. Mr. Rubble has to keep in mind that both have the same quality of X ray film as Kodak. What action could Mr. Rubble have taken prior to Mr. Howell’s death to obtain reduced film prices? Mr. Rubble should have conducted a research just like he did when they put him in charge of the X ray film ordering. He should have presented this information to Mr. Howell and if he had disagreed Mr. Rubble should have taken it up to the company.

Mad Magazine: Its Success :: essays research papers

MAD Magazine: Its Success MAD Magazine is a counter culture publication that was founded in the 1960's by William M. Gaines. The magazine satirizes everything from popular television and entertainment, to important political issues and government leaders. Despite the fact that MAD contains no advertisements, it has flourished for more than three decades and is still widely read today. In today's media advertisement has become a necessary part of the business, Ads fill the pages of newspapers, magazines, even comic books. In this clip journal project, I am attempting to determine why MAD Magazine has survived over the years without the aid of advertisement. I have come up with three main factors that could explain MAD's success. The first factor that has made Mad's survival over the years possible is it's foundations. Its creation was during the sixties, when counter culture was at its peak, a time when rebelling against "the system" and not "selling out" were the ideals of popular culture. The fact that the magazine held within its covers no advertisements catered to the ideal of not selling out, which drew a faithful audience. The second factor is tradition. As is true with most MAD readers of my generation, My first encounter with the magazine was when I was a kid, going through some old things of my father's in the attic. I came across an old issue of MAD and became interested in it although I only understood a few of the satires that it contained. It is a fact that most young people who read the magazine have parents who have read or still read it.